Done-for-you B2B outreach
You got an email from Richard. He’s our house name, not a person — and this is the method that sent it.

A steady flow of decision-maker conversations — never from a bought list.

We find the right people in open sources and get introduced through their own company — so your domain stays clean and every message stays relevant. Almost nobody reaches decision-makers this way, which is why it still works: they aren’t in the databases your competitors bought, and their inboxes aren’t burned yet.

Free — an outreach plan built for your business

Send a 2-minute brief; we send back exactly what we’d run for you — before you pay a thing.

Segments we’d targetAngles we’d testReply rate to expect
Get my free outreach plan

The plan is free. A 500-company test is $470, and nothing renews on its own.

See how the method works
47+ clients served · every rate on this page 0 spam complaints
How the introduction actually happens
to: info@your-company.com
R
Richard from OutRichard
a polite ask to the public inbox
Public inbox
Who looks after operations at Northwind?
Hi — a question rather than a pitch. Who currently owns operations, and what’s the best address for them?
If it’s not something you pass along, just say so and we’ll leave it there.
Sourced from your open, public web presence. No list was bought. One-click to decline, always.
Point us to the right person Not now
2.7×
our 13.7% median vs the ~5% benchmark
The company replies contact handed over

“Happy to help — that’s Anna Ruiz, our Head of Ops: anna@company.com”

You get the warm reply — a named decision-maker, handed straight to you or your CRM.

You’re the proof. This message reached you through the exact channel we’d run for you.
The green method

Watch exactly what happens, step by step.

No black boxes. Walk all eight steps between your brief and a qualified lead — including the two where you’re the one deciding.

Hover a step to see itTap a step to see it
Step 1 — Your target profile 1 / 8
We start from your definition of a good customer — not a list someone else assembled. Everything downstream is filtered against this.
We look for companies ourselves — in search engines and the open web. Each site is opened and judged against your profile: on target, or dropped.
Only the company’s own published inbox — never a scraped personal address. Every one is validated before it enters the list.
You see the full list and the actual emails before a single one goes out. Reject a company, rewrite a line, swap an angle — it’s your name on the message.
To: info@northwind-labs.comPUBLIC INBOX
Who looks after operations at Northwind?

Hi — a question rather than a pitch.

We help fintech ops teams cut the manual work out of reconciliation. Who currently owns operations at Northwind, and what’s the best address for them?

If it’s not something you pass along, just say so and we’ll leave it there.

Richard · OutRichard, Zwycięska 9/17, Wrocław · unsubscribe
That’s the whole first message. No pitch, no attachment, no “quick 15 minutes?” — we haven’t earned that yet. Just one question a receptionist can answer in a line.
From: info@northwind-labs.comREPLY · SAME DAY

“That would be Anna Ruiz, our Head of Ops — anna@northwind-labs.com. I’ve copied her here so she has the context.”

This is the step nobody else runs. Whichever way they answer, a working employee has now looked at it — and the contact is current, because the company itself just handed it over.
To: anna@northwind-labs.comREFERRED BY HER OWN TEAM
Reconciliation, per your front desk

Hi Anna — your team pointed me your way when I asked who owns operations.

We take the manual reconciliation work off fintech ops teams; for a company your size that’s usually a few days a month back. Happy to be wrong about the fit.

Worth fifteen minutes, or would you rather I sent one page first?

Richard · OutRichard, Zwycięska 9/17, Wrocław · unsubscribe
Only now do we make the case — and we open by naming who sent us. AI drafts it from your brief; a person reads and approves every message before it goes out. Speed, without a machine talking to your market unsupervised.
You get the person, their real address and every message that led there — dropped into your inbox, your CRM or a shared sheet, whichever you prefer.
~5%
Industry benchmark for cold email
what a bought list gets you
13.7%
Median reply rate going through the official route
13 campaigns · 3.7–28% range

Want to see this run for your list?

Tell us who you sell to and we’ll show you what we’d actually send, and to whom — free, before any commitment.

Get my free outreach plan
The difference

Everyone else rents a database. We don’t own one.

The channel that should open doors now burns them: almost every outreach tool and agency runs on the same engine — a bought or scraped database of named individuals. They are all emailing the same exhausted people. We work the one route they skip: the company’s own front desk. That’s why the decision-makers we reach haven’t been worn out by everyone else — and why your domain and your data never end up on the hook.

The old way — buy a list, fire
volume in, silence out
Our way — knock, and ask
one ask → a named contact
The mechanism
Bought-database outreach
OutRichard
Where contacts come from
A rented database — ZoomInfo, Apollo, Lusha…
Open, public sources, found for your brief
Who gets the email
Scraped personal inboxes of named people
The company’s public / info inbox
Finding the right person
Guessed from the database
The company points us to them
Personal data you hold
A pile of PII that can leak or be subpoenaed
None — we build and keep no database
Legal footing
A bought list of people — the part regulators actually go after
A generic inbox isn’t personal data; the named contact is company-nominated
Effect on your domain
Volume & spam risk → constant warm-up and IP rotation
Relevance keeps you clean — 0 blocks to date

No tool or agency we’ve found can say this: we never buy, build, or keep a database of people. We ask the company instead.

Results

The numbers behind the good manners.

Green isn’t the soft option — it’s the higher-performing one. When the request is relevant and the sender is clean, more people reply and none of them report you. These are the medians and the full range from managed campaigns run on this exact method.

13.7%
Median reply rate
benchmark ~5%
3.7–28%
Full spread
worst to best, nothing withheld
0
Blocked domains
to date, across all sends
47+
Clients served
13 with a published rate — every one in the table below
One campaign, end to end
one campaign at 8.5% · clean sender reputation throughout
871
Emails sent
green protocol
74
Replies
8.5% reply rate
27
Conversations
3.1% of sent
0
Spam complaints
0 domains blocked
Above-market reply rate and a spotless sender reputation — the trade-off most tools force, held together by the green method.
Cases

Real campaigns, run the green way.

Every campaign below started identically: a short, human note to the company’s main public inbox, asking to be pointed to the person in charge — never a pitch to a bought contact. The decision-maker’s details come from the company itself, which is why they’re current, and why people actually reply.

Unicoor Featured · Travel tech

Reaching the decision-maker was the brief. We ran a short B2B contact-request sequence: one human ask to be pointed to the person in charge, then a clean hand-off. No pitch before we had the name.

24%
reply rate
11%
handed over a decision-maker contact — the exact outcome the campaign was built for
All 13 campaigns with a recorded rate, best to worst — 28% down to 3.7%, median 13.7%, counting the Unicoor campaign above. Our lead-generation test was a three-way bake-off with no single rate, so it sits outside the median. Reply is the share of companies that answered; “positive” is the share whose answer moved toward a conversation. Rates are rounded; “—” means not recorded.
Campaign
Reply
Positive
The ask
Video production
28%
—
Routed to the creative producer, then portfolio and a call
Travel tech — Unicoor
24%
11%
Broken out in full above
Branding agency
16.7%
14%
Answered companies’ open designer job posts with an outsourced team
Mobile apps / ASO
16%
1.7%
Our highest-volume test — English angle variants, publishers worldwide
Payments & acquiring
16%
7%
Decision-maker discovery, then straight to a demo
Customer support software
14.1%
12%
“Who runs your customer service?”, AI-bot value on follow-up
Workplace SaaS
13.7%
12%
Routing-first ask for the admin or IT owner
SEO agency
11%
4%
Decision-maker-request funnel selling a search retainer
Project management SaaS
10.2%
5.9%
IT project owners across seven industries
B2B services (audited)
8.5%
3.1%
The 871-email campaign broken out in full above
Packaging & brand design
6.8%
—
Three-touch request for the marketing lead, FMCG to industrial
IT & ERP integration
6%
1%
Eight manufacturing-specific angles
Fintech loyalty
3.7%
—
Opened with FMCG brands already on the platform
Lead generation
—
—
Three-vertical bake-off, no single rate — outside the median
Pricing

Find out if it works for $470.

No retainer, no setup fee, nothing to negotiate first. One test campaign reaches 500 companies picked for your brief — and the price covers the entire operation, from finding those companies to answering the people who reply.

$470
One test campaign
500 target companies
= $0.47 per company
Everything included. After the test you decide whether to scale — nothing renews on its own.
Get my free outreach plan

What the $470 covers

Finding target companies ourselves, in search engines and the open web
Checking every one against your brief — on target or dropped
Contact discovery for each company
A sending domain, bought and configured
Three mailboxes, warmed and ready
The sending platform and funnel control
Copywriting for your offer and segments
Text variation, so no two companies get an identical email
We answer the replies and carry the conversation
Live reporting you can open any time
Weekly review — if something underperforms, we change it mid-flight
Independent QA on every list and every message

The alternative is hiring someone to do this.

One rep gets you one person’s judgment, a two-to-three-month ramp and turnover risk. You get a whole system on day one — researchers, copywriters, a deliverability engineer and an independent quality layer.

What you get
One in-house rep
OutRichard
Cost before you know it works
$10–24k — 2–3 months of a $60–95k US SDR salary, loaded, before results
$470 — one test campaign, then you decide
Time to first send
2–3 month ramp
Live in days
People on it
One person, one skill set
Research + copy + deliverability + QA
Standards & playbook
Builds their own, slowly
Proven green playbook, day one
Quality control
Self-checked
Independent QA on every send
If they leave
Start over, lose the pipeline
The other two keep running it — the playbook and reporting stay put

And these are the people you get instead.

“Richard” is the name our outreach goes out under — our standard for how this should be done, not a person you’ll be introduced to. These three are who actually do it, and every campaign is run by the same three from the brief to the reply: no account manager in between, no rotating junior team.

Eugene Zakharov
Lead Researcher & SDR
Finds and qualifies the target companies in open sources, then handles the replies and carries the conversation until it’s ready for you.
Filipp Piontkowski
Deliverability Specialist & Campaign Manager
Builds the sequence and guards the sending — domains, authentication, warm-up and daily limits — the reason the record still reads 0 blocked domains.
Alex Orlowski
Outbound Operations
Keeps the whole machine running — the tooling, the process and the live reporting you can open at any time.

$470 per 500-company test campaign, everything included. Larger volumes are priced from the same per-company rate — send a brief and we’ll quote yours for free.

Get my free outreach plan
Receipts, not adjectives

“Ethical” is easy to say. Here’s how you check it.

Anyone can drop “ethical” and “GDPR-friendly” in a footer. We’d rather hand you the receipts — the promises in writing, and the ways to hold us to them.

R

The OutRichard Pledge

  • We never buy, rent, build, or resell a database of people. Not ever.
  • We gather contacts only from open, public sources, for your brief alone.
  • The first message goes to a public company inbox — we email a named person only after their company points us to them.
  • Every email carries a one-click opt-out, honoured immediately and forever.
Richard the name our outreach goes out under
the people behind it →

Talk to a current client

Ask and we’ll put you on a call with someone running this now. No quote to vet, no case study to take our word for — just ask them.

Request a reference call

Read the full data pledge

Our no-database, no-reselling commitment and exactly how we handle data — in plain language.

Read the full pledge

Get on our do-not-contact list

Every email carries a one-click opt-out. To be suppressed before we ever write, send us the domain — we action it the same day and it is permanent.

Email us the domain

Ask for the deliverability log

0 blocked domains and 0 spam complaints across 13 campaigns. Ask and we’ll send the sending record behind that claim.

Request the log
Free outreach plan

Send your brief.
Get your free outreach plan.

Answer a few short questions. Within one business day, we send back an outreach plan built for your business — no charge, no obligation.

The segments we’d target for you, drawn from open sources
The message angles we’d test for your offer, the green way
Realistic reply and conversation numbers for your niche
Sent back within one business day — read and written by Eugene, not a template
No contract, no setup fee A test costs $470 — nothing renews on its own Your details are never sold or shared
Step 1 / 4

We read it before replying — most of the brief we can work out ourselves.

They land here within one business day. No list, no newsletter.

Industry, company type, and the role that decides.

Optional — what the site won’t tell us, or a few client sites to calibrate against.

Eugene reads it and replies within one business day. Your details are used only to prepare your plan — never sold or shared.

Brief received.

Thank you — Richard has your brief and will send your free outreach plan within one business day. Check your inbox (and folders, just in case).

Good questions

The green method, in plain terms.

Is Richard a real person?
No — and we’d rather say so than let you find out later. Richard is the name our outreach goes out under, a standard for how this should be done rather than someone you’ll be introduced to. The people who actually run your campaign are named and pictured above: Eugene researches and answers replies, Filipp handles deliverability and the sequence, Alex runs the operation. Eugene is the one who reads your brief.
How much of my time does this actually take?
The brief is about two minutes. After that there is one review of roughly twenty minutes — you see the company list once and the three email drafts, and you can cut or rewrite anything. Nothing sends until you approve it. Then we run it and route the warm replies to you.
What if the $470 test produces nothing?
Then you’ve spent $470 to find out, and you owe nothing further — nothing renews on its own. We’d rather tell you the channel doesn’t fit your offer than sell you a retainer. Our weakest published campaign replied at 3.7%; you can see all thirteen, including that one, in the table above. What we won’t do is promise a number before we’ve tested your market.
Is this legal — CAN-SPAM, CCPA, GDPR?
Yes. Most of our sending goes to US businesses, so the rule that governs it is CAN-SPAM: accurate headers and subject lines, a real postal address in every message, and an opt-out we honour immediately rather than in the ten business days the law allows. Because we never buy or resell lists, there is no “sale” of personal information for CCPA/CPRA to bite on. For recipients in Europe the same sequence runs under GDPR legitimate interest, with the same one-click opt-out.
How fast do we see replies?
First campaigns typically go live within days of your brief. Replies build over the first weeks as sending ramps within safe limits — steady and clean beats a spike that gets you flagged.
How many emails does one company get?
Usually three, and they stop the moment someone says no. The first goes to the public inbox asking who owns the area; only after the company points us to a person do we write to them. Every message carries a one-click opt-out that we action permanently.
Your move

You met us the green way.
Let your buyers meet you the same way.

Two minutes on a brief, and we come back with a free outreach plan and the numbers to expect.

Get my free outreach plan

Free, no obligation — and we reply within one business day.